Index
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Spec Campaign
HALDEN
Design by The Pitch Lab
R01 · MP4
Director's TreatmentHALDEN · Spec Campaign2026
— Tune the World —
HALDEN
A Director's Treatment · Design by The Pitch Lab
Spec Campaign|3 × 30″|2026
TC 00:00:00:00 Scroll Spec work · Fictional brand
References © their respective owners
Index
Contents
30 pages · 3 films
No.ChapterSectionsDurationPage
00 The Campaign Manifesto · Three Films — P.03→ 01 Tune the World Introduction · Performance · Sound Map · Script 00:30 · 05 SC P.05→ 02 Layers Introduction · The Look · Layer Stack · Future World · Script · Method 00:30 · 04 SC P.16→ 03 Room Tone Introduction · Script 00:30 · 04 SC P.24→ 04 Outro Thank You · Credits — P.29→
R01 · MP4
00The Campaign

The world is loud.Choose your track.

HALDEN cabins are engineered for quiet. This campaign is about what you do with it.

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00.1Three Films

One idea,
three songs.

Silence is the most underrated feature in a car. Inside a HALDEN, the noise of the city drops away and what is left is room: for a song, a thought, a conversation. Each film takes one kind of sound and lets it reshape the world outside the glass.

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Film01of 03
Tune the World
TRT 00:3005 ScenesMother · Daughter
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01.1Introduction

Tune the World is about the moment the city stops being noise and starts sounding like music.

Every HALDEN cabin is engineered for quiet. The doors close, the outside world drops to a whisper, and for once you get to decide what the soundtrack of your day sounds like.

The film takes that idea literally. A mother and her daughter on the school run, stuck in a city of drills, horns and shouting. The daughter presses play, and from the first beat the street stops competing with them and starts keeping time.

01.2Performance

The City Playsin Her Key

The bigger the world gets, the smaller and truer the performances should be.

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01.2Performance

The world can go as big as the music. The performances stay small, real and slightly off-beat.

The daughter is our conductor. She doesn’t dance so much as keep time: fingers tapping the window, shoulders catching the snare, hands drawing the melody in the air.

The mother starts the drive somewhere else, running late and half-listening. We watch her resist the song, catch herself tapping the wheel, then finally give in.

Casting · 8–10 y/oNatural, unpolishedReal music on set
01.3Sound Map

Noise becomes music.

Every sound in the opening becomes an instrument by the end. We design the mix and the picture together, so the edit is cut to the song and not the other way round.

SC.01SC.02SC.03SC.04SC.05
00:00 · city noise00:05 · play00:23 · outro00:30
No.SourceBecomesScenePicture cue
01Jackhammer→Kick drumSc.01Dust jumps off the kerb on every hit.
02Reversing beeper→Hi-hatSc.02Indicators blink in tempo along the avenue.
03Car horns→BrassSc.02The brass stab floods the street with yellow.
04Paper gust→SnareSc.03Every sheet lands on the backbeat.
05Burst hydrants→Bass dropSc.04Water arcs rise and fall with the bassline.
06Silence→The outroSc.05Everything holds for a beat, then breathes.
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01.4Tune the World

Script

05 Scenes00:30VO · Dialogue · SFX
[scene 01]5 sec

Rush Hour

The school gate at 8:14. A drill bites into concrete, a delivery truck reverses, a hundred conversations overlap. We cut in fragments, one sound per shot, all slightly out of time with each other.

Mom checks her phone, her keys, the clock. Her daughter is already talking.

SFX
Drill · reverse beeper · horns
Daughter
“Can I pick the song? Mom. Mom. Can I—”
Mom (not looking up)
“Yes. Seatbelt.”
00:005 sec00:05
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[scene 02]6 sec

First Beat

The doors close and the city drops to a hush. She presses play. On the first kick drum, a pedestrian’s step lands exactly on the beat, then another, until the whole crossing moves in tempo.

When the brass comes in, yellow floods the street: coats, taxis, umbrellas, the light itself.

Daughter (whispering)
“Watch this.”
VO
The world is loud.
00:056 sec00:11
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Yellow crowd I
R02 · STILL
Yellow crowd II
R03 · STILL
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[scene 03]6 sec

Paper Percussion

A gust catches a stack of flyers outside a print shop. Hundreds of sheets lift into the air and every one of them lands on the snare.

We go high and wide: the HALDEN moves calmly through a paper storm that is somehow perfectly in time. Inside, Mom is trying not to smile.

VO
So choose what you hear.
00:116 sec00:17
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[scene 04]6 sec

The Drop

The song builds. The daughter counts it in on her fingers, three, two, one, and on the drop every hydrant on the avenue erupts at once.

Arcs of water cross above the car, shot practically at high frame rate so each droplet hangs in the light. Mom finally taps the wheel. On the beat.

SFX
Bass drop · water
Mom
“Okay. This one’s good.”
00:176 sec00:23
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[scene 05]7 sec

Fade Out

They pull up at the gate as the last chord rings out. The noise rushes back in the moment the door opens, but something has changed: the drill, the truck, the chatter all sound a little like music now.

Daughter (at the door)
“Again tomorrow?”
Mom
“From the top.”
Super
HALDEN · Tune the World
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Film02of 03
Layers
TRT 00:3004 ScenesSongwriter · City
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Driver · night · the melody is unfinished
02.1Introduction

Layers is about how an idea gets built, one track at a time.

A songwriter drives home with a melody she hasn’t finished. Outside, the city looks the way her song feels: sketched, incomplete, waiting.

Every time she adds a part in her head, first bass, then strings, then voice, the world beyond the glass gains another layer, until the city and the song are finished at the same moment.

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Performance lives in the hands and eyes: humming under her breath, fingers finding chords on the wheel.

02.2The Look

Draft Mode

The unfinished city needs its own visual language. We will test graphite line, architectural wireframe and half-rendered surfaces, then lock the look that feels most like a demo turning into a record: rough, but already beautiful.

Direction
Elegant, not glitchyLight passes through
Look · graphite
R01 · STILL
01 — GraphiteAI concept
Look · wireframe
R02 · STILL
02 — WireframeAI concept
Look · bridge
R03 · STILL
03 — Line + depthAI concept
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Motion ref · line light
Look · half render
R05 · STILL
04 — Half renderAI concept
Look · resolve
R06 · STILL
05 — ResolveAI concept
02.3Layer Stack

Every instrument
builds the world.

The song and the city are built from the same stems. Each new part of the arrangement unlocks one layer of the image, so the audience hears the transformation before they see it.

Layer 0125%
Layer · lines
R01 · STILL
Bass

Line work gains weight. Kerbs, façades and trees stop being outlines.

Layer 0250%
Layer · park
R02 · STILL
Drums

Volume and shadow. The park fills in around a single bench.

Layer 0375%
Layer · interior
R03 · STILL
Strings

Colour washes through the streets, one building at a time.

Layer 04100%
Layer · green city
R04 · STILL
Voice

Life arrives: people, birds, reflections, green on every roof.

Future city still
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02.4The Finished City

Close enough to recognise, far enough to want.

The finished city is ours, only further along: more green on the rooftops, softer materials, light that feels considered. We design it from the real locations we scout, so the future always starts from somewhere true.

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Layer · lines
R02 · STILL
Look · bridge
R03 · STILL
[scene 01]7 sec

Demo

Night. She drives through a city that exists only as pencil lines. She hums the same four notes over and over, trying them different ways.

Driver (humming, to herself)
“No… like this.”
VO
Every song starts unfinished.
00:007 sec00:07
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Layer · park
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Look · half render
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[scene 02]8 sec

Bassline

She finds the bassline. On the first note, the lines around the car thicken into volume: kerbs gain depth, trees gain trunks, a park fills in around one bench.

SFX
Sub bass · pencil to stone
VO
Give it room…
00:078 sec00:15
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Layer · interior
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[scene 03]7 sec

Strings

Strings arrive and so does colour, washing through the façades. A sketched man and his sketched dog become real mid-stride; the dog leaps into his arms.

Driver (smiling)
“There it is.”
VO
…and it finds its own shape.
00:157 sec00:22
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Layer · green city
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[scene 04]8 sec

Voice

She sings the line out loud. The whole city resolves at once, finished and alive. At a red light she laughs at herself and hits record.

Driver
“Got it.”
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HALDEN · Tune the World
00:228 sec00:30
02.7Working Method

Grounded first,
transformed after.

The more real the foundation, the more believable the magic. We keep the car, the road and the light photographic, and let post production redraw everything the story needs.

01→
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Shoot it real

Car, road and foreground captured in camera for true reflections, motion blur and lens behaviour.

02→
Method · aerial
R02 · STILL
Scan & plate

Every location is scanned and plated so the city can be redrawn precisely around the car.

03→
Method · plate
R03 · STILL
Draft pass

AI-assisted look development lets us explore sketch styles in days, not weeks.

04
Method · render
R04 · STILL
Resolve

Matte painting and CG take the chosen look to final, frame by frame, stem by stem.

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Film03of 03
Room Tone
TRT 00:3004 ScenesFather · Couple · Stranger
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03.1Introduction

“Room tone is the sound a place makes when nobody is talking. Every film crew records it. Almost nobody listens to it.”

In the final film the music stops on purpose. A HALDEN cabin is quiet enough to hear what has always been there.

Wings over a field, timber settling in a barn, a front door, a thousand birds turning at once. The world has been playing all along.

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[scene 01]8 sec

Field Recording

High above a country road through wildflowers. A father turns the music down; his daughter presses her ear to the glass.

We dive into the field, through stems and petals, until one wing-beat becomes the only sound in the film.

Daughter
“Can you hear that?”
VO
Turn the music down.
00:008 sec00:08
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[scene 02]9 sec

The Barn

A couple drives into an old barn at blue hour. Engine off. Silence, then the building itself: beams creaking, dust drifting through moonlight.

He looks up. Through the broken roof, the Milky Way.

Her (softly)
“It’s so quiet.”
Him
“Listen.”
00:089 sec00:17
GMC – barn
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[scene 03]5 sec

Front Door

A driveway at dusk. He is back from a week away. Before either of them speaks we hear it: gravel underfoot, the click of the door, her laugh from the porch.

VO
Some sounds you only hear up close.
00:175 sec00:22
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[scene 04]8 sec

Murmuration

A man alone on a ridge at the end of the day. A murmuration turns over the valley in total silence, then the rush of ten thousand wings reaches us at once.

VO
Tune the world. It’s been playing all along.
Super
HALDEN
00:228 sec00:30
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04Outro

Thank you.

Three films, one idea: a car quiet enough to change what you hear. What excites me most is what comes next, shaping the music, the performances and the world of each film together.

— The Pitch Lab
R01 · MP4
HALDEN
Tune the World
Concept, copy & designThe Pitch Labthepitchlab.xyz
FormatWeb treatment · 3 × 30″
Spec campaign · 2026
Disclaimer

This is a speculative project created for portfolio purposes. HALDEN is a fictional brand. All film stills and clips are used as visual references for mood and illustration only, and remain the property of their respective owners.